We are pleased to provide a comprehensive recap of the highly successful Sports Business and Development Summit held on 11-12 May 2023 at The Zone, Gbagada Lagos Nigeria. The summit served as an influential platform, bringing together esteemed industry leaders, experts, and stakeholders from the sports and business sectors to discuss and explore opportunities for the advancement of sports in Nigeria and globally.
The Sports Business Development Summit of May 2023 witnessed engaging panel sessions, insightful keynote presentations, and fruitful networking opportunities. The event focused on key themes that are shaping the future of the sports industry, fostering meaningful discussions and promoting collaboration.
Throughout the summit, attendees benefited from the expertise and knowledge of our esteemed lineup of speakers, who shared valuable insights and experiences. These prominent figures in their respective fields captivated the audience with thought-provoking discussions and success stories. They explored diverse topics related to sports business and development, including:
HOW TO MAKE SPORT MORE INCLUSIVE AND ACCESSIBLE:
Key strategies and success stories were highlighted to inspire and guide industry professionals. The imperative of sustainability and responsible practices in sports was highlighted. Discussions revolved around gender equality, training and education for coaches, adaptive sports and eco-friendly infrastructure, environmental conservation, and social responsibility initiatives in the sports industry.
MAKING SPORTS MORE ATTRACTIVE TO INVESTORS:
This discussion explores key aspects that can enhance the appeal of sports for investors and stimulate financial support for the industry’s growth. The discussants emphasise areas like availability of Market Potential and Global Reach, Media and Broadcasting Rights, Sponsorship and Branding Opportunities, Innovation and Technology Integration and Franchise Ownership and Expansion. Conclusively attracting investment in sports requires a combination of factors that appeal to potential investors and striking a balance between financial returns and the passion associated with sports, investors can contribute to the growth and development of the industry.
FUTURE OF SPORTS MEDIA, MARKETING & SPONSORSHIP:
The discussants made strong points and they shared valuable insights. It’s clear that the future of sports media, marketing, and sponsorship holds great potential. From digital platforms and immersive technologies to data analytics, social media, and the rise of e-sports, there are numerous opportunities for brands and sponsors to connect with fans on a deeper level. Furthermore, with innovative technologies, data analytics, social media, and the rise of esports, there are numerous opportunities for brands and sponsors to connect with fans on a deeper level. Furthermore, incorporating sustainability and social responsibility will not only enhance the brand image but also resonate with the values of today’s discerning consumers. As the sports industry continues to evolve, embracing these trends will be crucial for staying relevant and creating impactful experiences.
SPORT POLICY FOR THE 21ST CENTURY:
As generally agreed by stakeholders at the summit; this discussion centres on the need to adapt to the evolving developments and opportunities of our times using policies as a driver. By prioritizing health and well-being, embracing technology, promoting ethical practices, embracing sustainability, fostering inclusion, and supporting grassroots development, we can create a dynamic and inclusive sports landscape. Collaboration between governments, sporting bodies, educational institutions, and communities is crucial for formulating and implementing effective policies that maximize the positive impact of sports on society. Policymakers should keep abreast of the reality of stakeholders while drafting policies.
HOW TO BECOME A SUCCESSFUL SPORT ADMINISTRATOR:
This discussion highlights key strategies and considerations to help individuals embark on a rewarding journey as a sports administrator. Becoming a successful sports administrator requires a combination of passion for sports, strong leadership skills, and a deep understanding of the intricacies of managing sports organizations.
During the 2 Day summit, certificated master classes were also held on the following topics;
MASTERCLASS ON THE BLUEPRINT FOR AN EFFECTIVE SPORTS SPONSORSHIP CAMPAIGN and MASTER CLASS ON HOW TO BECOME A SPORTS AGENT WITH FIFA.
The summit also featured an exhibition area, where leading organizations and companies showcased their latest products, services, and innovations in the sports business sphere. This provided attendees with valuable networking opportunities and insights into cutting-edge solutions and advancements.
We extend our sincere appreciation to all the participants, speakers, sponsors, and partners who contributed to the success of the Sports Business and Development Summit 2023. Their valuable contributions and active engagement fostered an environment conducive to productive discussions and collaborations.
We would also like to express our gratitude to the media representatives who attended the event and provided coverage. Your presence helped raise awareness of the summit’s key messages and initiatives, contributing to its overall impact.
For a glimpse of the summit’s highlights, including photos, key takeaways, and speaker presentations, please visit our website https://setsummits.com/agenda/ or follow us on [Social Media Handles].
Once again, we thank everyone who participated in the Sports Business and Development Summit 2023, and we look forward to your continued support as we work together to advance the sports industry.
For further media inquiries or interview requests, please contact: +234-912-139-7097, +234-816-730-6347
Thank you for your attention and ongoing support.
Sincerely,
Beverley Agbakoba-Onyejianya
Partner /Head of SET OAL FIFA ACCREDITED MEDIATOR
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